In a world where everything is made to be a healthier alternative to what was once on the market, users were still forced to choose a lip balm that contained ingredients they didn’t stand behind. Many shoppers who searched high and low for an organic formula of lip balm were still stuck choosing a lip balm that contained ingredients that were said to not be vegan friendly.
If you are someone who simply doesn’t like the feeling of beeswax or who is allergic to it, you can rest easy now with the formula. The new formula has coconut inside that is mixed with shea butter. The new formula is also a clear formula which has no added dyes. The clear formula was introduced at the same time as a marketing tool to increase more sales when combined with the fact that there is no beeswax inside.
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When the news broke of the release, shoppers were waiting for it to be finally sold in stores and online. The company knew that the sales would be good from the new formula but they never expected it to be as good as it was. Upon the release of the new formula, many shoppers were disappointed when they went to purchase the new product only to find out that it had sold out in just hours from being released, browse products here at makeupalley.com.
Shoppers were then forced to head to their local stores to see if they carried the new EOS brand and was saddened to learn that the stores too were selling out quickly, shop here! The new spheres were only a limited amount at first to check to see how sales would go. Once the sales were a hit and they knew that people will falling for the new formula, more EOS vegan friendly clear lip balm was made.