The Executive Chairman of PodcastOne and the Vice President of Edison Research Norman Pattiz and Tom Webster respectively have made announcements over a major campaign. The campaign entailed the outcomes of the advertisement tests by PodcastOne with five core nationwide consumer brands.
The campaign, which was conducted in the last half of the year 2016, resulted in a significant positive impact on intent to buy, product recall, and recall on specific messaging on the various brands from customers. Mr. Norman says that their advertisement approach shows a strong product impact over the outmoded advertisement approaches.
Edison Research held three distinct studies in the year 2016 on behalf of PodcastOne. The studies were geared on assessing the efficacy of PodcastOne advertising for the five nationwide products. The products were in two categories whereby some were popular but were launching new messaging while others were less popular and were looking for heightened awareness.
The findings were before PodcastOne holding the promotion runs; the firm held online assessments of the audiences. Edison later runs up to six weeks advertisements runs for each of the five products. The results of the assessments revealed a heightened willingness of the customers to buy these products. Mr. Tom attests that they are honored to work with PodcastOne in assessing the results of the advertisement run by the Company.
About Norman Pattiz
In the year 2010, Mr. Pattiz also initiated and launched Courtside Entertainment Group whose core aim was to produce and later distribute top programming. Norman Pattiz initiated PodcastOne in 2012 and is the current Executive Chairman .Mr. Pattiz has over 40 years’ experience in Radio Syndication.
He is also the founder of Westwood One that became America’s leading provider of entertainment, talk and traffic programming, and sports in the Broadcasting industry.
On top of his broadcasting experience, Pattiz is the chairman of Los Alamos National Security Laboratories and Lawrence Livermore. Still, he is a Regent at the California University and a member of Pacific Council and the Foreign Relations.
When interviewed by ideamensch, Norman attests that he has no typical day as he deals with various areas of business. He deals with all areas of business including ad sales, technology, and talent acquisition. His assistant also makes sure he is up-to-date with everything that happens in the business.
Norman’s heroes were the likes of Steve Ross and Bill Parley, Dan Miller, and his first boss when he joined media sales. Norman attests that their great wealth of knowledge has been a core success ingredient.
Learn more about Norman Pattiz: http://www.hsacouncil.org/norman-pattiz/