Norman Pattiz and Tom Webster top highlights on the major advertisement run

The Executive Chairman of PodcastOne and the Vice President of Edison Research Norman Pattiz and Tom Webster respectively have made announcements over a major campaign. The campaign entailed the outcomes of the advertisement tests by PodcastOne with five core nationwide consumer brands.

The campaign, which was conducted in the last half of the year 2016, resulted in a significant positive impact on intent to buy, product recall, and recall on specific messaging on the various brands from customers. Mr. Norman says that their advertisement approach shows a strong product impact over the outmoded advertisement approaches.

Edison Research held three distinct studies in the year 2016 on behalf of PodcastOne. The studies were geared on assessing the efficacy of PodcastOne advertising for the five nationwide products. The products were in two categories whereby some were popular but were launching new messaging while others were less popular and were looking for heightened awareness.

The findings were before PodcastOne holding the promotion runs; the firm held online assessments of the audiences. Edison later runs up to six weeks advertisements runs for each of the five products. The results of the assessments revealed a heightened willingness of the customers to buy these products. Mr. Tom attests that they are honored to work with PodcastOne in assessing the results of the advertisement run by the Company.

About Norman Pattiz

In the year 2010, Mr. Pattiz also initiated and launched Courtside Entertainment Group whose core aim was to produce and later distribute top programming. Norman Pattiz initiated PodcastOne in 2012 and is the current Executive Chairman .Mr. Pattiz has over 40 years’ experience in Radio Syndication.

He is also the founder of Westwood One that became America’s leading provider of entertainment, talk and traffic programming, and sports in the Broadcasting industry.

On top of his broadcasting experience, Pattiz is the chairman of Los Alamos National Security Laboratories and Lawrence Livermore. Still, he is a Regent at the California University and a member of Pacific Council and the Foreign Relations.

When interviewed by ideamensch, Norman attests that he has no typical day as he deals with various areas of business. He deals with all areas of business including ad sales, technology, and talent acquisition. His assistant also makes sure he is up-to-date with everything that happens in the business.

Norman’s heroes were the likes of Steve Ross and Bill Parley, Dan Miller, and his first boss when he joined media sales. Norman attests that their great wealth of knowledge has been a core success ingredient.

Learn more about Norman Pattiz: http://www.hsacouncil.org/norman-pattiz/

Jim Tananbaum: Life and Interest on Biopharmaceutical and Healthcare Firms

Jim Tananbaum, a specialized healthcare leader, is the CEO and the pioneer of the Foresite Capital. Jim founded the firm in 2011. When asked where he obtained the idea of the Forsite Capital, Jim states that he was inspired by his experience as an entrepreneur and an investment strategist. At the current, Foresite is accredited to have invested in 77 other companies. Jim is also a co-founder of other well-identified biopharmaceutical and healthcare companies. Check out LinkedIn Forsite Capital

In 1998, Jim together with the group founded the GelTex Pharmaceuticals NASDAQ, also known as GENZ. He is as well accredited as the co-founder of the Theravance Inc. both the companies are approximated to have a market capitalization of $3.2 billion. Jim has also contributed in investing towards the founding of other health care services such as the capital of some of the company’s such as Amira Pharmaceuticals, Prospect Venture Partners II and III and Jazz Pharmaceuticals NASDAQ. You can visit LinkedIn to know more.

Most of Jim’s work schedule includes attending to his companies and the uprising company’s presentations. He as well says that he esteems his family a lot and always gives it a priority. Jim’s passion and commitments are the driving forces behind the success of the companies. If given a chance to start again, he states that he would believe more in himself, rather than concentrating on other people’s ideas.

Jim Tananbaum attended Harvard University where he obtained MD and MBA, and later Massachusetts Institute of Technology where he received his MS. Jim was a mathematics and electrical engineering captain at Yale University. Since his time in high school, Jim has always been passionate on relating computer science, hard sciences with healthcare. Jim has always believed that in the coming years, relating the data science with biotechnology will be the breakthrough on the growth of the health care. More details can be found on Crunchbase.

Jim Tananbaum has also been an associate of the Midas List since 2015 up to date. Midas List is one of the best venture capital which deals with the technological life science. Jim, being a strategist has been a greater contributor since the firm relies on the opinions of the board experts.

Visit his Facebook page