For many people, success is relative. You might feel that you are a success but other people may find you very successful. When people think about success, they want to be bigger than anyone else. They strive to achieve goals that seem to be unattainable but nothing is unattainable if you work hard for it. This notion can be transferred to business as well. Businesses work hard to get customers and to remain relevant in the industry that they are in. The retail industry is increasingly saturated, with much more people and businesses entering the market. There are many clothing companies on the market but few can compete with the king of retail – Amazon. Amazon is a mecca for everything retail. The company sells everything you can imagine and they usually sell the items for low prices, lower than many stores. This can discourage companies and potentially cause them to lose revenue. There is one retail company that is battling Amazon and being a contender in the game. Fabletics is a clothing company that sells activewear of all types. Fabletics is co-founded by Hollywood star Kate Hudson. Kate Hudson, along with her team has worked hard to get the brand to the public in a way that is competing with Amazon. In a short period of time, Fabletics has made over $250 million in revenue. The company is growing steadily and getting more customers each and every day. The Fabletics business is also unique as well. Customers of Fabletics are members and within their membership, they can get one outfit every month for a low monthly subscription fee.
As they are growing, the company has decided to expand their activewear empire by opening physical store all over the United States. The company currently has stores in Illinois, Florida, Hawaii, and California. Fabletics is opening more stores in the United States. Fabletics has also taken advantage of a sales tactic called reverse showrooming. With reverse showrooming, a customer can browse in a Fabletics store. Whatever item they were looking at will automatically be entered in their online shopping cart, make it very easy for a customer to shop. This also guarantees that Fabletics get the sales that it needs.
Kate Hudson, the co-founder of Fabletics has a few rules on growing a business empire. The success of Fabletics has brought the company to the forefront. Some of her rules include identifying marketing opportunities, be inspired, stay hands on, and believe in yourself.