Adam Goldenberg Dazzles the Fashion Industry By Rebranding JustFab

Adam Goldenberg is something of a genius when it comes to entrepreneurship. The co-founder and CEO of JustFab has recently changed the name of the company to TechStyle in a smart move meant to capture a bigger segment of the fashion market. Although one might argue that there is nothing special in a name, Adam believes that rebranding is the best way to cause upheavals in the market and capture the attention of contemporary shoppers, who are mostly influenced by technology. One needs to be imaginative to win a fair share of e-commerce.

The company based in El Segundo in California caters mainly to the young at heart. It seeks to dominate the fashion niche by appealing to people with refined tastes in what they wear. Together with his innovative associate, Don Ressler, the pair hopes the rebranding will emphasize the foundation of the company in technology. According to entrepreneur.wiki, it aims to introduce a new line of brands such as FabKids, ShoeDazzle, Fabletics, and JustFab. The attraction this company has is that it provides trendy fashion at an incredibly good value. This will be in keeping with the need to build a brand platform that synchronizes personalization and data or technology. The company attempts to provide an intersection of interest between Silicon Valley and the fashion industry. The role of marketing the new brand will be carried out by an exceptionally productive marketing expert called Shawn Gold.

Read more: TechStyle CEO Adam Goldenberg Talking Name Change on CNBC

Achieving a new corporate identity is what is motivating Adam Goldenberg, who wants more steak and less sizzling in the company by focusing on a unique story. To date, the company has raised over $300 million in revenue, and it is hoped this will continue to grow to a peak of $650 million by the end of the year. He wants the name of the company to match its mission since most of the employees of this company are insiders of the fashion industry. It is now valued at more than $1 billion at http://video.cnbc.com/gallery/?video=3000543492.

Adam Goldenberg is a risk-taker who likes investing in business ventures with a transformational outlook. A man with a mind that quickly grasps complex problems, he is gifted with the ability to find solutions where many see none. He is charismatic, engaging and tech-savvy. He understands how to build industry-winning brands, spot trends, and help businesses to grow, and that is why he ventured into the business when he was just 15 years by starting Gamers Alliance. Later he worked for Intermix Media as Vice President of Strategic Planning. As a Chief Operating Officer, he met Don and they hit it off together.

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