Lip balm has gone through a dramatic change over the last few years. One company is responsible for changing the look and feel of the lip balm applicator, EOS. EOS is an acronym that stands for Evolution of Smooth and they have gained a considerable share of the marketplace with their new lip balm applicator style.
In a late 2016 article a leading research firm, Kline Research, stated that EOS has single handedly boosted awareness and consumer demand for oral care products. The market moving product has had celebrities such as Kim Kardashian and Miley Cyrus gain interest in using the EOS product line. This marketing move has also helped EOS boost sales and now they are selling more than a million EOS lip balm applicators per week. This means that EOS is selling nearly 4 million units per month and they are quickly outpacing their nearest competitors over at Chapstick and Blistex.
From the beginning EOS set out to be a company in high demand. In the article “The Untold Story of How Lip Balm Upstart EOS Outdid Chapstick”, managing partner of EOS, Sanjiv Mehra, explains how from the beginning EOS wanted to be a company that produced and distributed their own products. Just like most personal care products EOS began being sold in household name neighborhood drugs stores such as Walgreens and CVS. Local Walmart and Target have EOS on their stotre shelves as well. In many cases online stores like Amazon are trying to keep up with the demand of the EOS lip balm applicator.
The EOS craze is much more than a fad it has become a lifestyle that many women are embracing. The new round and smooth application design is not showing any signs of losing popularity.