Lip balm has gone through a dramatic change over the last few years. One company is responsible for changing the look and feel of the lip balm applicator, EOS. EOS is an acronym that stands for Evolution of Smooth and they have gained a considerable share of the marketplace with their new lip balm applicator style.
In a late 2016 article a leading research firm, Kline Research, stated that EOS has single handedly boosted awareness and consumer demand for oral care products. The market moving product has had celebrities such as Kim Kardashian and Miley Cyrus gain interest in using the EOS product line. This marketing move has also helped EOS boost sales and now they are selling more than a million EOS lip balm applicators per week. This means that EOS is selling nearly 4 million units per month and they are quickly outpacing their nearest competitors over at Chapstick and Blistex.
From the beginning EOS set out to be a company in high demand. In the article “The Untold Story of How Lip Balm Upstart EOS Outdid Chapstick”, managing partner of EOS, Sanjiv Mehra, explains how from the beginning EOS wanted to be a company that produced and distributed their own products. Just like most personal care products EOS began being sold in household name neighborhood drugs stores such as Walgreens and CVS. Local Walmart and Target have EOS on their stotre shelves as well. In many cases online stores like Amazon are trying to keep up with the demand of the EOS lip balm applicator.
The EOS craze is much more than a fad it has become a lifestyle that many women are embracing. The new round and smooth application design is not showing any signs of losing popularity.
Recently Securus Technologies, the nation’s number one provider of inmate communications services, was caught off guard by its competitor, GTL, making a litany of spurious claims regarding Securus‘ technology. Securus responded with an offer to conduct a technological shoot out, whereby GTL’s technology would be put up against that of Securus in a head-to-head match. Unsurprisingly, the disadvantaged GTL declined.
Customers prefer Securus, four to one
Securus’ CEO, Rick Smith, has stated that for every contractual dollar Securus loses to GTL, they gain four. This is unsurprising. For the better part of a decade, Securus’ massive research and development expenditures, totaling almost $1 billion, have led to industry-leading technology across their product lineup. Not only does Securus offer higher technology and more feature-rich solutions, they offer them at a much lower cost than the competition. All this adds up to inmates and prison staff enthusiastically asking for Securus technologies to be installed in their institutions.
One product which has positively affected the lives of customers more than any other is Securus’ Primonics video visitation suite. This product has revolutionized the way that inmates communicate with loved ones, allowing for many prisoners who would have been all but denied access to family the opportunity to stay in daily contact with those on the outside who infuse their lives with meaning. This has had a cascade of positive benefits, one of the primary ones being a sharp decrease in disciplinary events where the system is installed. As many guards will be quick to attest, happy inmates are orderly inmates.
But Securus’ product line is deep. Offering everything from automated prescription management, which severely reduces potentially fatal medical errors, to a STINGRAY system that detects and jams illicit cell phones, Securus is truly a prison services company for the 21st century.